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ChainGuardians is a "blockchain superhero IP", and became well known as "Blockchain for Superheros" at its prime. Their IP branches across a number of different technologies, including a role-playing game, a first-person-shooter, an unreal engine 5 metaverses, NFT infrastructure, a phygital collection, and a web3 gaming launchpad. PERFORMANCE How we improved the project The ChainGuardian token w ...
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ChainGuardians is a "blockchain superhero IP", and became well known as "Blockchain for Superheros" at its prime. Their IP branches across a number of different technologies, including a role-playing game, a first-person-shooter, an unreal engine 5 metaverses, NFT infrastructure, a phygital collection, and a web3 gaming launchpad.

PERFORMANCE

How we improved the project

The ChainGuardian token was one of the best-performing gaming blockchain assets 2020-23, and went on to list at significant exchanges including Kucoin and MEXC; subsequently closing $8.5 million in capital investment for their metaverse.

70,000+

Twitter growth since start
 

500+

Social media posts
Most recent months (2023):

Take a look how we increased number of followers monthly.

May
 
1300+
April
 
1000+
March
 
1000+
February
 
500+
January
 
500+
CEO, Chainguardians

Emma Liu

"ChainGuardians is one of the first gaming developers with a focus on NFTs. GD10 believed in this vision from our first meeting. Having a valuable venture capital firm like GD10 really helped the company to accelerate the growth of our business. Deeban and his team have continuously provided exceptional support, valuable advice and connections. He is not only interested in the project's ROI, but also in the founder's well-being. He treated our company just like his own project and put in huge effort and dedication to ensure we were on the right path to success. It is an honour to have Deeban and GD10 supporting us."

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Video Showcases
Objectives

Client Objectives

ChainGuardians approached us with the following goals:

  • Create a live ecosystem
    Create a live ecosystem where users can engage with multiple games, events, and rewards using their favorite CG characters.
  • Build reverence
    Build reverence for the CG characters and lore that goes beyond sales pitches.
  • Develop easy-to-manage event schedule
    Develop an easy-to-manage event schedule that keeps the community engaged while allowing the development team to focus on their work.
  • Implement a monthly sale
    Implement a monthly sale of new characters and promote their availability on Oasys and Algorand platforms.
What we did

Execution Highlights

Our team executed various tasks and initiatives to achieve ChainGuardians' objectives.

  • Content strategy development for social media channels
  • Growth tracking and KPI achievement
  • Brand asset creation and management
  • Warm-up and engagement of advocate accounts (growth hacking)
  • Implementation of Twitter Spaces and podcasts
  • Email marketing campaigns and newsletters
  • Streaming event implementation and management
  • Partnership development and utility implementation
  • Discord growth activation and metaverse outreach

Through our comprehensive marketing strategy and execution, we successfully addressed ChainGuardians' objectives, creating a thriving ecosystem, engaging the community, and promoting growth. Our sophisticated growth hacking techniques led to significant growth across all social platforms, leveraging advocate accounts to target handles and pull across community members. By tailoring our strategies for different social media channels and effectively managing them, we have achieved remarkable results and exceeded client expectations.

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Graphics
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Here is exactly

WHAT WE DID

1
Sentiment Analysis & Correction

Identified and addressed negative sentiment through proactive reputation management.

2
Focused Communication

Streamlined communication of ongoing activities to keep stakeholders informed.

3
Unified Ecosystem Strategy

Collaborated on a new website and strategy meetings to create a unified brand ecosystem.

4
Phygital Collection Integration

Discussed the integration of a phygital (physical + digital) collection to enhance customer engagement.

5
Tone of Voice Development

Crafted a unique and consistent tone of voice that resonates with the target audience.

6
Social Media Growth Activation

Implemented platform-specific strategies for audience growth and engagement, including tailored social media management for channels such as Twitter, Instagram, and Facebook.

7
RPG & Guild Partnerships

Expanded the brand's presence in the RPG community through strategic partnerships with gaming guilds.

8
Social Progression System

Launched a social progression system to increase engagement and user loyalty.

9
Weekly Quizzes & Gleam Campaigns

Introduced weekly quizzes and Gleam campaigns to boost community engagement.

10
Influencer & Partner Management

Managed KOL/partner relationships and achieved growth KPIs.

11
Instagram Strategy & Growth

Developed an Instagram growth strategy focused on RPG content and targeted engagement.

12
Chainverse Development & Integration

Activated growth strategies and created content for the Chainverse platform.

13
Internal Chain Gunnies Event Management

Managed internal events to address negative sentiment and improve community relations.

14
Streaming Events & Foundational Content

Implemented streaming events and created foundational articles and videos for Chain Guardians' games.

15
Cryptoverse Progress & Twitter Spaces

Advanced the Cryptoverse initiative and leveraged Twitter Spaces for community outreach.

16
Email Marketing & Podcasts

Implemented email marketing campaigns and launched a podcast series to reach a wider audience.

17
Cross-Promotion & Partnership KPIs

Developed cross-promotion strategies and established KPIs for partnership initiatives.

18
Metaverse Outreach & Business Development

Conducted outreach to metaverse platforms and strategized marketing campaigns for full metaverse launch.

19
Personal Profile Representation

Produced content and growth hacking strategies for core team members' personal profiles.

DIVE INTO OUR
Project Articles
Here are some examples of articles we wrote for the client. We have a mix of technical, blockchain, academic, sports and fashion writers.
Where NFTs and Gaming Converge to Create Limitless Opportunities for Fun and Profit!
ChainGuardians
Where NFTs and Gaming Converge to Create Limitless Opportunities for Fun and Profit!
ChainGuardians x CGDAO
ChainGuardians
ChainGuardians x CGDAO
Your Beginner’s Guide to ChainGuardians
ChainGuardians
Your Beginner’s Guide to ChainGuardians
Unleashing Blockchain Superheroes with Phygital NFC Merchandise: ChainGuardians joins forces with Another-1
ChainGuardians
Unleashing Blockchain Superheroes with Phygital NFC Merchandise: ChainGuardians joins forces with Another-1
The ChainGuardians Chronicles | April
ChainGuardians
The ChainGuardians Chronicles | April
Guardians Assemble for the Upcoming CGX23 Event: Unravel the Mysteries of ChainGuardians
ChainGuardians
Guardians Assemble for the Upcoming CGX23 Event: Unravel the Mysteries of ChainGuardians
ChainGuardians x Basketballverse: An Epic Web3 Crossover that’s Slam Dunking into the Metaverse
ChainGuardians
ChainGuardians x Basketballverse: An Epic Web3 Crossover that’s Slam Dunking into the Metaverse
The ChainGuardians Chronicles
ChainGuardians
The ChainGuardians Chronicles
ChainGuardians: Why we Invested
ChainGuardians
ChainGuardians: Why we Invested