Client Objectives
ChainGuardians approached us with the following goals:
- Create a live ecosystem
Create a live ecosystem where users can engage with multiple games, events, and rewards using their favorite CG characters. - Build reverence
Build reverence for the CG characters and lore that goes beyond sales pitches. - Develop easy-to-manage event schedule
Develop an easy-to-manage event schedule that keeps the community engaged while allowing the development team to focus on their work. - Implement a monthly sale
Implement a monthly sale of new characters and promote their availability on Oasys and Algorand platforms.
Execution Highlights
Our team executed various tasks and initiatives to achieve ChainGuardians' objectives.
- Content strategy development for social media channels
- Growth tracking and KPI achievement
- Brand asset creation and management
- Warm-up and engagement of advocate accounts (growth hacking)
- Implementation of Twitter Spaces and podcasts
- Email marketing campaigns and newsletters
- Streaming event implementation and management
- Partnership development and utility implementation
- Discord growth activation and metaverse outreach