Client Objectives
Cross The Ages approached us with the following goals:
- Boost player base by 50%
Increase player base by leveraging strategic partnerships and innovative new player acquisition strategies. - Establish a strong brand identity
Help develop their strong, distinct brand presence utilising their gaming IP, lore and unique blend of gaming genres and virtual worlds. - Optimise community engagement prior to release of game beta
Plan and implement regular content updates and community events to keep the community interested, engaged and continuously learning new information about the company in anticipation for beta release - Produce engaging promotional videos
Videos showcasing the game’s narrative and aesthetics to attract investors and a broader audience of participants. Help create a series of immersive video and graphical content to highlight the game’s rich narrative and aesthetic.
Execution Highlights
Our team executed various tasks and initiatives to achieve Cross The Ages objectives.
- Produce engaging, well-researched content (blog posts, articles, and newsletters)
- Regular posting, engaging with followers, and participating in relevant discussions
- Paid promotions
- Establish meaningful collaborations with strategic partners
- Hosting live Q&As
- Encouraging fan creations
- Email marketing campaigns
- Produce a series of high-quality promotional and informational videos